AboitizLand and Cotabato Light joined the rest of the world last March 28 in a symbolic lights-off event by hosting several activities to mark Earth Hour.
Lights-off events were simultaneously held at The Persimmon Plus and MEZ (Mactan Economic Zone) II, AboitizLand’s industrial unit. Volunteer companies, community advocates, vecinos, merchants, and locators gathered to show their solidarity with the rest of the world in this event.
A live concert and trivia night were held alongside the lights-off ceremony at The Persimmon Plus. On the other hand, a recycling costume contest, Earth Hour production contest, and Solid Waste Management Sustainability contest were held during the lights-off event at MEZ II. AboitizLand, Cotabato Light observe Earth Hour 2015.
Prior to the actual shut-off, AboitizLand employee-volunteers initiated an Information, Education, and Communication (IEC) campaign coined as Earth Heroes Caravan. The caravan’s aim was to raise awareness by enjoining residential, commercial and industrial partners to commit to nurture the environment.
Earlier, MEZ II also conducted the caravan together with its locator volunteers to students of selected Lapu-Lapu City elementary schools from February 16-27.
Cotabato Light, meanwhile, undertook a massive information drive by partnering with television, radio, and print media, as well as utilizing other communication channels such as Facebook and SMS.