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AboitizLand showcases Parian district for Gabii sa Kabilin


AboitizLand once again took part in the annual Gabii sa Kabilin held recently at the Plaza Parian in Cebu City. The company presented a heritage show, food festival, and photo exhibit through a historical extravaganza called “Handurawan sa Karaang Sugbo”.

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The heritage show staged a theatrical play and musical and dance presentations under the festival theme of “The Founding”, which focused on the beginnings of the Parian district.

Equally exciting was the food festival that offered a native culinary experience as the company’s partner-communities brought in their special delicacies from Cebu’s various towns and cities.

The Kabag-uhan Photo Exhibit, meanwhile, provided a backdrop to the old Parian experience, showcasing photographs of Parian’s storied landscape – from what it looked like within years of its founding as a Chinese settlement to its present glory as one of Cebu’s revered heritage areas.

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AboitizLand supports Gabii sa Kabilin in its aim of enriching of Cebuano history and culture and to involve communities, which aligns with the company’s brand promise of nurturing communities. Spearheaded by the Ramon Aboitiz Foundation, Inc. (RAFI), the annual festival on the last Friday of May and is much anticipated for the opportunity to imbibe Cebu’s rich heritage through a one-night tour of its museums and heritage sites.