WHAT OUR BRAND STANDS FOR. Team Members from the Regulatory Department are all smiles at the crowd-favorite photobooth station. The AboitizPower brand was launched on July 22, 2009.
WHAT OUR BRAND STANDS FOR. Team Members from the Regulatory Department are all smiles at the crowd-favorite photobooth station. The AboitizPower brand was launched on July 22, 2009.

Power

AboitizPower brand celebrates 7 years of committing to a Better Future

Team members celebrated the seventh anniversary of the launch of the AboitizPower brand by holding an internal event that allowed them to reminisce their childhood days, just like when they were seven years old. The celebration saw team members and team leaders alike play pop the balloon, ball toss, spin the wheel and hoop while testing their knowledge about the brand. At each game station, participants were treated to sweets, ice cream, cotton candy, popcorn and taho when they correctly answered AP brand-related questions. Some were good enough to take home branded items.

The brand anniversary celebration is part of the AP brand’s internal branding promotions to equip team members with the necessary knowledge about the company, brand, mission, vision and core values. Familiarity of the brand and the company increases team members’ sense of belongingness and enables them to understand their role in the company. More importantly, the celebration reminded everyone of AboitizPower’s commitment to its vision of a Better Future. AboitizPower’s mission is to provide power that is adequate, reliable, stable and reasonably-priced with the use of technologies that have the least possible adverse effects on the environment and on host communities.

PLAY THE BRANDING GAMES. Corporate Business group EVP and COO Luis Miguel Aboitiz is up for the challenging yet entertaining game mechanics at the Hoop station.
PLAY THE BRANDING GAMES. Corporate Business group EVP and COO Luis Miguel Aboitiz is up for the challenging yet entertaining game mechanics at the Hoop station.