PINK AWARENESS . (From left) Tinago, Cebu City Brgy. Captain Joel Garganera, RAFI COO Dominica B. Chua, RAFI President Bobby Aboitiz, and RAFI Reputation Management Head Carol Ballesteros cut the ceremonial ribbon to open Lopez Jaena Street as “Pink Street” in observance of October as Breast Cancer Awareness Month.
PINK AWARENESS . (From left) Tinago, Cebu City Brgy. Captain Joel Garganera, RAFI COO Dominica B. Chua, RAFI President Bobby Aboitiz, and RAFI Reputation Management Head Carol Ballesteros cut the ceremonial ribbon to open Lopez Jaena Street as “Pink Street” in observance of October as Breast Cancer Awareness Month.

CSR

Breast cancer awareness walk gathers thousands

Thousands joined the Ramon Aboitiz Foundation, Inc. “Moonwalk: A Walk for Breast Cancer Awareness” last October 3. The walk, was in support of the campaign focused on early screening and detection of breast cancer through monthly breast self-examination and mammography.

Wearing pink, participants proceeded to joined the “Celebrate Life with Mega Cebu” program following the walk and listened to veteran actor Tirso Cruz III, one of the participants of Moonwalk, speak about his struggle against lung cancer in 2014. Cruz described the experience as “the most trying time of my life”.

Three days prior to the walk, RAFI and Brgy. Tinago, Cebu City also launched a joint campaign to help increase the public’s awareness on breast cancer prevention with the ceremonial opening of Lopez Jaena Street as “Pink Street.”