CSR

Building a #WeatherWiser nation with young PR communicators

WeatherPhilippines Foundation (WPF) called on young communicators to be #WeatherWiser and stay informed about critical weather situations, especially in a country beleaguered by typhoons.

WPF General Manager Dave Valeriano posed the challenge to over 300 students from various colleges and universities nationwide who gathered for the annual Students’ PR Congress & Grand Prix held in Quezon City last Jan. 30.

“As socially-responsible communications practitioners, you have the capability to empower people with the knowledge that can save lives, and create a #WeatherWiser nation for a better world,” Valeriano told the students, emphasizing the important role of public relations in informing, motivating, unifying, and mobilizing various sectors in disaster preparation and recovery.

WPF complements government’s efforts in reducing weather-related disaster-risks in the country with critical and localized weather information that is accessible through weather.com.ph and the WeatherPhilippines mobile app launched last year.

“Following the aftermath of typhoons Ondoy and Pepeng, the Aboitiz Group realized the need to create a more sustainable way of helping communities during typhoons. There is a much bigger need than just investing on donations and post-disaster recovery,” Valeriano said.