Marian Gladys Baring and Jomes Kemuel Ibañez | October 1, 2019
We want! We can! We will! This was City Savings Bank’s (CitySavings) battle cry that resonated during the 2019 Sales Rally at Radisson Blu Hotel, Cebu City last August 4. More than 300 team leaders from sales and operations, the management team, and executives from UnionBank and other subsidiaries were united under the theme: Synergy and Transformation.
The event served as a perfect mid-year activity to reboot the sales and operations troops into the final half of 2019 and end the year on a high mark.
“It was the best way to pump up everyone’s energy. It was definitely an inspiring way to motivate them to reach our goals,” shared CitySavings SVP – Sales Head Cathy Cheung.
Participants spent a day learning and drawing inspiration from the bank’s top honchos including keynote speaker former Gilas Pilipinas Coach Chot Reyes. Reyes emphasized the value of collective team effort as he shared the national basketball team’s journey back in 2013 to win the FIBA Asia Championship and advance into the FIBA World Cup finals.
Change in Mindset
CitySavings Chief Operations Officer Dennis Matutina kicked off the sales rally on a high note, as he warmly welcomed everyone and anchored his message on the importance of change. “City Savings Bank needs to start a lot of changes. Change in the mindset – in the way we think, the way we work, the way we do things, and in the way we are organized. And when these are achieved, we will have bigger aspirations, larger client base, and impact larger communities” he said.
A Good Year
UnionBank President and CEO and CitySavings Chairman of the Board Edwin Bautista commended the thrift bank’s good performance despite the several business challenges recently, as he mentioned: “Yours is a turnaround story that I think generations of UnionBankers and CitySavings Bankers will talk about in the years to come”.
Bautista also highlighted the significance of adapting to changes and having a higher purpose at work.
In this new age, we need to unlearn, we need to learn, and third we need to relearn. Let’s do our best, not just for our families, not just for ourselves, but for our customers which we’re committed to. That’s why having a higher purpose is so important in sales.
Building the Finest Mass Market Bank
CitySavings President and CEO Larry Ocampo expressed that he sees the bank as a great organization, owing to its Aboitiz heritage and UnionBank parentage. But more than anything, Ocampo said that the bank’s main asset is its people, whom he described as amazing and who will champion CitySavings’ transformation from being a fine savings bank into the finest mass market bank in the country.
CitySavings has a broad, stable, and strong foundation upon which we can grow our existing lines more and expand into new segments. We have our values, integrity, customer-centricity, malasakit para sa Bangko, and a stellar reputation. We are market leaders.
As part of the bank’s digital transformation, CitySavings is the first Philippine bank to have ‘Gone Google’ with the use of G-Suite, Google’s cloud computing, productivity, and collaboration tools, software, and products.
We needed something that could keep up with us. Something that could work given that most people are on the field and often remote areas of the country. Something that is easy to use yet powerful. Something that could help us work faster, smarter, and more collaboratively every day.
–Martin Reyes, FVP – Chief Technology and Process Officer, CitySavings (as he formally launched G-Suite at the event)
FVP – Marketing Director Paula Joson, for her segment, delivered a moving presentation that showed the sales team’s challenges to reach the bank’s main clients, the teachers. Some had to cross rivers, traverse muddy and slippery trails, and even wade through floodwaters just to bring CitySavings closer to its clients. Joson clearly showed that booking a loan is an adventure all on its own.
Every time I join an organization, I try to look at the business and try to know more about the products, services, culture, and I really thought that I found a lot of good things. And I thought, ‘Wow! This is really an amazing organization!’
– Paula Joson, FVP Marketing Director, CitySavings
Joson also said that the marketing team continues to do its best to support sales by coming up with innovations geared towards making the sales team’s lives easier. With this she launched Polaris, an app that enables the sales team to prioritize key areas for selling and collecting loans by having real-time access to customer data; Loan Ranger for Motorcycle Loans, the latest quick, seamless and paperless loan origination app; and Talk to Maria, the newest member of the CitySavings sales team, Maria answers product inquiries real-time, 24/7.
Coach Chot Reyes delivered a powerful keynote message. He centered his talk on teamwork and shared that in every organization, there are leaders—the MVPs—but behind every MVP’s success, are the hustlers, who don’t get to share the limelight but who worked doubly hard to set the stage for the MVPs to shine.
He further said that the biggest hustlers never get to be celebrated, but as a coach, he knows their contribution to the team.
“If I don’t point it out to you, you wouldn’t even have noticed them (the hustler). Such is the nature of the hustle play. That is why it is our job, dear leaders, to acknowledge and recognize and validate the value of our hustlers,” he said.
The real MVPs, they make others around them better. Your job as members of Team CitySavings is really to make the people around you better, the entire team, better.
– Coach Chot Reyes
Good coaching, Reyes shared, is a science and an art. But what is more important is the heart – “Puso!”, as what basketball pundits would say.
Synergy and Coming Together
This is the year where CitySavings strengthens its Motorcycle Loans business after the merger with PR Savings Bank. And what better way to introduce it to everyone than EVP – Managing Director for Motorcycle Loans Admiral Felix Angue (Ret.), arriving in style inside the ballroom in a big bike putting everyone on their feet.
Admiral Angue and Cheung explained the relevance of the Synergy and Coming Together activity using the eggs as a metaphor. Earlier in the day, the participants were divided into teams and were given supplies, which they used to create a vessel that will protect an egg that symbolizes their 2019 goals and targets. The teams ensured that the eggs will not break even if these are dropped from a high distance.
“The eggs symbolize our goals which we have to protect. Because they can get broken and they can also be stolen. Just like in business, we have to secure our successes and sustain it,” they shared.
Strength in numbers
Unionbank EVP – Chief Mass Market and Financial Inclusion Executive Chut Santiago Jr. said that while every single person’s role in an organization is critical, more can be accomplished if everyone works together.
“Alone we can do little, but together we can do so much. Sales is not just a number, it is an outcome. It is a function of doing numerous things. We have made strides but there is more to accomplish,” Santiago said.
The future begins with U
Ending his speech, Bautista reminded everyone of the bank’s goal: to build CitySavings into a bank of enduring greatness.
“Our goal is not just to build CitySavings into a great bank, which it already is. Our goal is to build CitySavings into a bank of enduring greatness. And I urge you to move on to the future and taking off from UnionBank’s credo – “the future begins with U”, and we will do this together because we want, we can, and we will!” he highlighted.
Recognizing the best
The Sales Rally ended with the team awards, where the top performers of 2018 were recognized. SVP – Human Resources Head Hannah Contreras said that they have continued a 20-year-old tradition of the bank of recognizing and celebrating CitySavings Bankers, who worked together as a team and made significant contributions to the bank and the communities it serves.
“Today, we say thank you to all of you who made 2018 a year to beat. The challenge, hard work, determination, and achievements will all be recognized. You have all been exceptional and you have performed beyond what is expected of you” Contreras said.
Brand and Operational Excellence Award Winners
- Risk Champion: Tacloban Branch
- CSR Champion: Calbayog Branch
- Brand Champion: Catarman Branch
- Highest Audit Rating (Branch): Cabanatuan Branch
- Highest Audit Rating (Support): Reputation and Brand Management Team
- NPL Buster: Calapan Branch (Champion); Iriga Branch (1st Runner-up); La Union Branch (2nd Runner-up)
- PDR Buster: Tanjay, Alaminos, Tacloban, Calbayog, and Catarman Branches
- Portfolio Quality Management Award (Small Branch): Ormoc Branch
- Portfolio Quality Management Award (Big Branch): Catarman Branch
Sales Excellence Award Winners
- Top Motorcycle Loans Sales Performers: Sherwin Isip, Inocencio Caguiat, Jr., and Francis Manuel Legria
- Special Recognition: Jaime Calumaya Jr.
- Top Sales Performers (PERAHUB): Ben Gabalonso (Iloilo Branch, Teachers’ Salary Loans) and Veronica Casal (Davao Branch, Pensionado Loans)
- Individual Top Performers for Teachers’ Salary Loans: Isaiah Thomas Lim (Bacoor Branch, Bronze), Lucio Arnel Ebin (Dasmarinas Branch, Silver), and Edmund Gabriel (Vigan Branch, Gold)
- Highest Budget Buster Award: Calapan Branch
- Branch of the Year: Lemery Branch (Champion); Tacloban Branch (1st Runner-up); Sorsogon Branch (2nd Runner-up)
- Region of the Year: Southern Luzon (Region 4A and 4B)