- Seven new branches have brought CitySavings’s branch total to 74 as of end-April
- “Our target by the end of the year is 100 branches.”–CitySavings’s Lino Abacan
City Savings Bank plans to ramp up its expansion plans nationwide and bring its branch network in the Philippines to 100 by the end of the year.“Our target by the end of the year is 100 branches. We will open about 13 more branches and 16 other banking offices this year,” said Lino S. Abacan, CitySavings President and CEO, said at the opening of CitySavings in Angeles City, Pampanga last March 26.
He repeated this at the opening of CitySavings in Pagadian City, Zamboanga del Sur last April 30, adding, “Our primary objective is to reach as many teachers throughout the Philippines.”
CitySavings recently opened six new branches in the country, namely in San Jose City, Nueva Ecija (March 18); San Jose Del Monte City, Bulacan (March 19); Valenzuela City (March 20); Solano, Nueva Vizcaya (April 22); and Daet, Camarines Norte (April 24) in addition to Angeles and Pagadian Cities.
The seven branch openings—which were attended by CitySavings and school officials from each area—bring the bank’s total nationwide network to an impressive 74 branches.
“We are expanding because we want to reach out to where the teachers are. We want to be the partners of the teachers in alleviating their financial needs,” Abacan said in Solano.
He added in Daet: “We have a vision that we strive to attain and this is to reach out as much possible to the place where there are lots of teachers.”
“This is a mutually beneficial endeavor since we help the teachers in their financial needs and in return, we earn from the patronage of the teachers with CitySavings,” Jose Levi Villanueva, EVP for Channel Management, shared in San Jose.