STORY OF HOPE: Breast cancer survivor Ron Bernade-Flores courageously reminisced her journey from diagnosis to undergoing medication, surgeries, chemotherapy and life after treatments during CitySavings’ Project Pink session for Cebu Province public school teachers.
STORY OF HOPE: Breast cancer survivor Ron Bernade-Flores courageously reminisced her journey from diagnosis to undergoing medication, surgeries, chemotherapy and life after treatments during CitySavings’ Project Pink session for Cebu Province public school teachers.

Other CSR

CitySavings marks Breast Cancer Awareness Month with Project Pink

Mayren Cogtas and Jackson De Lumen | Nov. 30, 2018

As part of its commitment to look after the health and well-being of Filipino teachers, City Savings Bank (CitySavings) marked Breast Cancer Awareness Month last October with Project Pink in partnership with the Department of Education (DepEd) Regions 4A (CALABARZON), 4B (MIMAROPA) and 7 (Central Visayas).

Project Pink is one of the signature corporate social responsibility (CSR) programs of CitySavings specifically designed for public school teachers to raise their level of awareness on the prevention and early detection of breast cancer.

In Luzon, a total of 265 participants from DepEd Regions 4A, 4B as well as the Divisions of Quezon and Laguna attended while in Visayas, in partnership with the Ramon Aboitiz Foundation, Inc. – Eduardo J. Aboitiz Cancer Center (RAFI – EJACC), more than 70 teachers from the Division of Talisay, Districts of Liloan, Minglanilla and Consolacion joined the session.

BREAST CANCER AWARENESS DRIVE: Public school teachers from Cebu province at the conclusion of this month’s Project Pink session at Summit Circle Hotel, Cebu City. They were joined by CitySavings, RAFI – EJACC and ICanServe Foundation.
BREAST CANCER AWARENESS DRIVE. Public school teachers from Cebu province at the conclusion of this month’s Project Pink session at Summit Circle Hotel, Cebu City. They were joined by CitySavings, RAFI – EJACC and ICanServe Foundation.

In Cebu, medical resource speaker, Saleshe Tracy Anne Fernandez, M.D. explained in layman’s terms basic knowledge every woman should know about breast cancer. She also appeased participants on their various concerns pertaining to myths and fallacies on how breast lumps are formed, emphasizing that “there is no primary prevention to breast cancer but early detection is the best protection.”

One of the highlights of the Cebu forum was the story telling of former flight attendant and current resident manager of Holiday Plaza Hotel, breast cancer survivor Ron Bernade-Flores as she reminisced her journey from diagnosis to undergoing medication, surgeries, chemotherapy and life after treatments. “Cancer is not about dying; fearing to face it can only worsen the situation.  You have to face it with courage and not run from it.  What motivated me was the thought that I need to live so I can tell you my story” she shared.

I want to show my students that even if I’m in pain, I will still teach them as much as I can because I’m a fighter. Thank you to CitySavings for being part of my journey, the financial assistance through my loan helped me in my medication.
– Maila Antazo, a breast cancer survivor and teacher, Rizal National High School

STRONGER THAN CANCER: Project Pink participants from DepEd Regions 4A, 4B, and Divisions of Quezon and Laguna marked Breast Cancer Awareness Month. They were joined by CitySavings and local oncologists.
STRONGER THAN CANCER. Project Pink participants from DepEd Regions 4A, 4B, and Divisions of Quezon and Laguna marked Breast Cancer Awareness Month. They were joined by CitySavings and local oncologists.

“Our goal is to create and promote long term sustainable CSR initiatives to advance business and communities.  Through Project Pink, we hope our teachers will take better care of their health,  since this is one of the most valuable investments they need to focus on to continue their noble profession” shared CitySavings Reputation Management Head Paula Ruelan.