project pink


CitySavings’s Project Pink: Breast cancer awareness for teachers

Public school teachers from across Central Visayas are targeted to benefit from Project Pink, introduced by CitySavings as a new corporate social responsibility (CSR) initiative that aims to educate and raise awareness about prevention and early detection of breast cancer among women.

This project is in partnership with the Ramon Aboitiz Foundation, Inc. – Eduardo J. Aboitiz Cancer Center (RAFI-EJACC) and Department of Education (DepEd) Region 7.

Project Pink is the bank’s way to initiate efforts to look after the welfare of the Filipino public school teachers. Just like our other CSR initiatives, our goal is to drive change for a better world for future generations.
–Paula Ruelan, Reputation Management Head, CitySavings


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At the pilot run, which was held last April 18 and 19 at the RAFI Eduardo Aboitiz Development Studies Center (EADSC) in Cebu City, RAFI-EJACC Program Coordinator Ronald Delos Reyes shared that breast cancer is a common type of cancer among women.

“Cancer is a progressive disease, therefore, it is recommended to have it treated as soon as possible; our goal is for every woman who is diagnosed to survive,” he emphasized.

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“The older we get, the greater the risk to acquire breast cancer,” said the forum’s guest speaker, Janice Kanico, M.D., who highlighted that survival is affected by early detection and encouraged the attendees to make time to get themselves screened.

An open forum was also conducted, which allowed attendees to pose questions and express their thoughts on breast cancer.

Nora Manubag a breast cancer survivor from Naga City, Cebu shared her own battle with the disease and how she was able to conquer it because of early detection. “I now live a happy life after the treatment and it has saved me valuable resources.”

“Project Pink helped ease my fears and doubts about breast cancer,” said Clote Bayarcal, Principal of Pooc National High School.

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CitySavings will continue to create and promote capability building for their beneficiaries through its various education-related CSR initiatives.

The attendees came from DepEd Region 7 divisions of Bogo City, Danao City, Cebu City, Lapu-Lapu City, Mandaue City, Naga City, Toledo City, Talisay City, Carcar City, and Cebu Province.