WOMEN MAKE CHANGE:  A group of selected public school teachers from the division of Danao City together with CitySavings Reputation Management Head Paula Ruelan (standing, 9th from left), CitySavings Mandaue Branch Marketing Associate Jasper Macalam (standing, 10th from left) and CitySavings Mandaue Branch Business Head Ramel Ornopia (seated, rightmost) during the Project Pink forum last March 23 at EADSC, Cebu City.
WOMEN MAKE CHANGE: A group of selected public school teachers from the division of Danao City together with CitySavings Reputation Management Head Paula Ruelan (standing, 9th from left), CitySavings Mandaue Branch Marketing Associate Jasper Macalam (standing, 10th from left) and CitySavings Mandaue Branch Business Head Ramel Ornopia (seated, rightmost) during the Project Pink forum last March 23 at EADSC, Cebu City.

CSR

CitySavings ‘Project Pink’ urges early detection against breast cancer

Cathy Mae Aliviano | April 13, 2018

In partnership with DepEd Region 7 and Ramon Aboitiz Foundation, Inc. – Eduardo J. Aboitiz Cancer Center (RAFI-EJACC), CitySavings held its signature corporate social responsibility initiative on breast cancer awareness Project Pink last March 22 and 23 at the Plenary Hall, Eduardo Aboitiz Development Studies Center (EADSC), Cebu City.

A total of 132 participants from Cebu, Naga, Mandaue, Lapu-Lapu, and Danao attended the forum, which was anchored on the National Women’s Month theme “We Make Change Work for Women”.

 

There is nothing permanent in this world except change. Evident to that, women, in general, go through a lot of changes before we reach the peak of our womanhood. Nevertheless, the difference on how each woman goes through this journey doesn’t spare us from the risk of breast cancer.
– Paula Ruelan, Reputation Management Head, CitySavings

 

With about 10,000 new cases diagnosed every year, breast cancer is already the most common form of cancer among Filipinos. RAFI – EJACC Program Coordinator Ronald de los Reyes further validated that only 3 out 10 cancer patients in Metro Cebu can survive in a 5-year period. However, he emphasized the importance of being proactive in the awareness and early detection of breast cancer since 8 out of 10 women with an early diagnosis of breast cancer have a higher chance of survival compared to those diagnosed on the later stage.

 

BREAST CANCER AWARENESS ADVOCATE: Dr. Frances Marion de la Serna, guest speaker and a breast surgeon expert discusses the different Breast Cancer Risk Factors during the Project Pink forum last March 23 at EADSC, Cebu City.
BREAST CANCER AWARENESS ADVOCATE. Dr. Frances Marion de la Serna, guest speaker and a breast surgeon expert discusses the different Breast Cancer Risk Factors during the Project Pink forum last March 23 at EADSC, Cebu City.

 

Meanwhile, breast surgeon and breast cancer awareness advocate, Dr. Frances Marion de la Serna shared that 80% of women diagnosed with breast cancer had no identified risk factor before their diagnosis. She highlighted that early detection reduces the chances of death on patients. Further 17-43% of women diagnosed with cancer had negative breast examination hence proper screening and examination should be done to make sure that one is not at risk.

 

BREAST CANCER WARRIOR: Nora Moreno, guest speaker and a breast cancer survivor shares her testimonial on her triumph over breast cancer during the Project Pink forum last March 23 at EADSC, Cebu City.
BREAST CANCER WARRIOR. Nora Moreno, guest speaker and a breast cancer survivor shares her testimonial on her triumph over breast cancer during the Project Pink forum last March 23 at EADSC, Cebu City.

 

Nora Moreno, who is a cancer survivor and beneficiary of medical assistance from RAFI-EJACC, bravely shared her battle and the changes that breast cancer brought upon her life. She entrusted her fate to God as she carried on with the series of treatments, for her children’s sake. At the end of her narrative, she proudly shared that amidst that difficult time, her children were able to continue their college education and graduate.

 

Project Pink is very beneficial to me because I learned more about breast cancer, its causes and prevention measures. Women should not be afraid to have an annual examination and screening.
– Liza Marie Magbanua, Teacher, Cepoc Central School, Naga City, Cebu

 

Driven by our inspired purpose to drive change for a better world, CitySavings will continue to create and promote sustainable CSR initiatives that greatly impact our stakeholders.