Vic Altiche | August 17, 2018
Pilmico’s Kutitap Feeding Program has been helping Iligan City’s malnourished students from Kindergarten to Grade 2 become more engaged in school by serving them good and nutritious breads made from Pilmico flour. But it’s not only the schools who benefit because, for the past five years, the program has also opened opportunities for local bakeries to grow and build relationships with their customer base.
“Masarap sa pakiramdam dahil nakatulong na nga sa amin, nakatulong pa sa mga bata,” said Owen Pacas, owner of Mandy’s bakeshop, a bakery partner of the Kutitap Feeding Program since 2013.
Owen shared his vision for his promising business and how he feels about the positive feedback he gets from the community.
Kilalang-kilala ang tinapay namin at nakarating na rin sa ibang bansa dahil dinadala dun ng isa naming customer. Yung tatay naman nung isa naming client laging hinahanap-hanap daw tinapay namin. Nagpapadala pa talaga siya ng taong bibili dahil nakatira sa ibang municipality para lang makakuha ng tinapay namini. Parang naging part na rin ng buhay nila. Naging malaking tulong talaga samin yung Kutitap kasi nadagdagan yung puhunan namin kaya ang gusto ko sana ay makapag-expand kami at lumaki pa.
Expansion seems to be the key to these partner bakeries. Marlon Gicale of C&G Bakery also revealed that they are in the process of putting up another branch after becoming part of the Kutitap Feeding Program. The panadero-turned-panaderia-owner said:
Noong una kaming nag-apply, tinanong pa kami kung sure kami dahil maliit lang talaga kami noon at hindi pa maayos yung harap. Pero awa ng Diyos, natanggap kami sa program at napaayos na rin namin yung harap namin, magtatayo pa kami ng isa pang bakery.
Even start-up bakery businesses have experienced the Pilmico difference when they joined the program.
Having participated just last year, Happy Bread Bakery owner Norman Mandiag is excited for the future of his business with Pilmico:
One factor ‘yun eh, na na-elevate yung quality ng breads. Maganda yung Kutitap dahil mula noon marami ng naghahanap ng breads. Everytime may bumibili nasasabi ko na gawang Pilmico at bumabalik sila dahil doon. Gusto ko sana pag lumago pa itong business, makapagpatayo ng medyo high-end na cafe na para sa mga tinapay namin.
The Kutitap Feeding Program has reached more than 13,251 kids from 16 partner schools, providing them with breads supplied by 8 Kutitap bakeries whose collective income has increased 71% since participating in the program.
Following Iligan City, the Kutitap Feeding Program was also launched in Capas in July 2018 and now benefiting students of the Calangitan Elementary School and Manga Elementary School. Another leg of Kutitap is being eyed for launch in time for National Nutrition Month in 2019.
By helping school kids become healthier and local small businesses expand, Kutitap’s bakeries have become partners for growth, building both livelihood and communities under the Kutitap Feeding Program.