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Mahalin Pagkaing Atin Updates: Sta. Cruz, Laguna

Mahalin Pagkaing Atin program was introduced in mid-2014 and aims to promote sustainable entrepreneurship through promotion of local produce and instill a “pride of product, pride of place” mindset for both farmers and local consumers, thus enabling operators to maximize profit without passing through middlemen. 


Laguna Sports Complex, November 8

At the Mahalin Pagkaing Atin Food and Livelihood Expo in Sta. Cruz, Laguna, over 500 attendees witnessed 28 beneficiaries receive livelihood packages – piglets, egg machines, and bakery kits.

Pilmico donated the start-up livelihood kits in coordination with Villar SIPAG Foundation, which focuses on helping former overseas Filipino workers (OFWs) get their livelihood on track along with other initiatives.

Camille Villar, who was on hand to represent her mother Sen. Cynthia Villar, managing director of the foundation, said:

“Patuloy po tayong magtulungan para maiangat ang antas ng pamumuhay ng ating mga kababayan lalong-lalo na ang mga farmers at fishermen na nais mapalago pa ang kani-kanilang negosyo.”

As of November 2016, Pilmico has already donated a total of 1,126 piglets, 333 egg machines, 27 bakery starter packages as well as assisted 14 agri- posts where beneficiaries received feedbags as restart-up capital.