Major corporations are gaining the weather edge

Jam Salazar | Aug. 31, 2018

Certain organizations are more susceptible to weather than others. But even if at first the connection between weather and one’s operations may not be obvious, changes in weather ultimately affects a business’ bottomline.

If you’re a telecommunications company or a bank, weather probably won’t be the first thing on your list. But if we think of the disruptions and disaster-related services (in the case of a telco company) or immediate financing and insurance needs (in the case of banks) extreme weather may bring about, then the wider picture becomes clearer. Weather directly affects society’s demand for goods and services. Thus, knowing the importance of weather information enables a business organization to maximize gains and mitigate risks.


Meteorologist Jong Lequiron gives a primer on weather-related concepts during Kapihan sa Ayala 2018.

Recently, major businesses such as Globe Telecom, Citibank, and the Ayala group have gained considerable advantages in this aspect thanks to trainings they received from private weather information provider WeatherPhilippines Foundation.

This forms part of WeatherPhilippines’ strategy to develop a nation that is weather resilient by engaging not only communities but also businesses that operate around them.

Meteorologist Red Nacario shaes basic weather insights during Globe’s Risk Awareness Week.


During these training sessions held at Globe’s Risk Awareness Week 2018, Citibank’s Continuity if Business Forum, and Ayala’s Kapihan sa Ayala 2018, employees were introduced to smart and workable ways businesses could apply weather knowledge to their overall strategies. The half-day and whole day sessions called Weather 101 and Tropical Cyclone 101 covered the basic concepts, processes, and effects of different weather disturbances. It also tackled other areas such as the different rain-producing weather systems in the country.

For businesses, initiatives that empower employees and build up their risk capabilities are definitely sound investments, and we are more than happy to provide these engagements. As WeatherPhilippines engages more businesses and communities, we also increase our leverage in achieving our goal of building a #WeatherWiser nation.

–Maribeth Marasigan
First Vice President and COO

Citibank tapped Typhoon Specialist Michael Padua for their Continuity of Business Forum.

Helping businesses increase their level of weather preparedness and encouraging the adoption of weather-related strategic planning improves their resilience, especially at times when something as naturally occurring and fluctuating as weather may translate to hazards or opportunities in the long run.