We are all here to get you started on e-commerce. UREKA gets all of you to your first sale online by providing you the tools needed for your e-commerce business, and educating you to make this platform work for you.
-Edwin Bautista, President and COO, UnionBank
Junes Marie Paga of Dairy Best was the first in Davao to put up her own UREKA Shops website. The brand’s new online home would allow the 26-year-old business to expand, from supplying dairy products in Mindanao to catering to other interested customers in Visayas and Luzon.
A couple of minutes later, Rhea Jane Pañares, marketing communications officer of the Puentespina Group of Companies, became the second to successfully put up a UREKA Shops website for the Malagos Garden Resort, which has been in operation since 1994. Pañares saw UREKA Shops as the perfect avenue to reach more potential customers after their company’s brand revamp.
Paga and Pañares are among the 149 small and medium enterprises (SMEs) who successfully launched their own e-commerce portals through the E-commerce Circuit in just one day, which is a new UREKA Forum Record, at the third UREKA E-commerce Forum held in Davao City, which attracted over 650 attendees.
The event’s trademark E-commerce Circuit, held during the second half of the program, is a workshop that provides selected SMEs with a working “end-to-end” e-commerce business portal by the end of the same day. It consists of a 10-step procedure that offers entrepreneurs access to the necessary components in operating an e-commerce portal. Then, the UREKA Forum team took care of setting up each website complete with an end-to-end platform – all in one afternoon.
Aside from the E-Commerce Circuit, attendees also got the chance to glean information and free advice from the Philippines’ leading industry experts, thought leaders, innovators, and advocates of technology.
We believe that Filipino SMEs from Mindanao have yet to fully realize the advantages of technology to really ‘win from the beginning; [through the UREKA Forum], we can help them transform e-commerce into their competitive businesses advantages and thus build a truly ‘borderless’ business.
-Genaro Lapez, EVP and Head of Strategic Partnerships, UnionBank
The UREKA Forum, made possible by UnionBank and its consortium partners, has expanded its goal from “mass converting SMEs to e-commerce” to ensuring their “mass success” in the digital marketplace. This supports the government’s 2020 E-commerce Roadmap as initiated by the Department of Trade and Industry (DTI). Among the key goals established by the Roadmap include activating no less than 100,000 SMEs into e-commerce and making their businesses account for about 25% of the Philippines’ gross domestic product.
“Through this platform, we hope to help nurture a business climate that empowers SMEs via inclusive e-commerce to power sustainable growth by educating and activating them via a community of topnotch experts and thought leaders via the UREKA Forum,” said UnionBank’s Executive Vice President and Lead Convenor of the UREKA Forum Genaro Lapez.
The Davao leg, which followed the first and second installments in Baguio and Iloilo, was hosted by UnionBank who teamed up with its consortium partners and sponsors – Air21, AMTI, DragonPay, DTI, Department of Science and Technology (DOST), GeiserMaclang, PLDT SME Nation, Shopinas, and Bloomberg. UREKA added 3 new partners in Davao – Facebook Asia Pacific, Zalora & Esquire Financing Inc.