Personal branding at AboitizLand iCare session


Personal branding at AboitizLand iCare session

  • AboitizLanders learned personal branding principles that build credibility and identity
  • The culture-building initiative supports AboitizLand’s brand promise of nurturing communities

To help AboitizLanders become effective brand ambassadors, AboitizLand HR rolled out an iCare Session on Personal Branding last July 22 at the Aboitiz Corporate Center AVR, Cebu City.

The two-hour session, facilitated by motivational speaker, corporate trainer, and TV host Adrian Ding, was attended by AboitizLand team leaders and team members who were taught about personal branding principles.

According to Ding, personal branding allows one to build his/her image and reputation by following power branding principles. These principles include giving one’s 100% commitment to the company and customers, adding performance with good self-packaging that leads to promotability, being customer focused, and edifying the company’s brand and its brand promise.

AboitizLand HR Manager Gembelyne Icamen said, “Through personal branding, our employees can cultivate their own unique image, voice, and recognizable standard and reputation that builds their own credibility and identity.” She added that an AboitizLander’s personal brand helps in taking control of their lives and make the most of what they have to offer to themselves, the organization, and customers.

Launched early this year, the iCare Learning Session is a quarterly two-hour talk wherein AboitizLand invites speakers who are experts in their own fields to present topics and insights that are usable in both personal and work life of AboitizLanders.