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PETNET’s 1st Annual Sales Convention: Calls to Empower and Engage

It was a momentous occasion as PETNET’s selected DepEd and Pension Branch Sales Associates (BSA), Regional Sales Officers (RSO) and Front Line Associates from all over the country assembled at Microtel Inn & Suites by Wyndham in Pasay for PETNET’s 1st Annual Sales Convention on April 12-13, 2018.

Day 1

The event started with the delegates enjoying a sumptuous buffet lunch at Vikings following some RnR in preparation for the PERA HUB Awards Night. The awarding ceremony recognizes the top BSAs and RSOs who gave an exemplary performance for 2017.

“This is a super night because we recognize the best of the best,” says Dong de Guzman, Head of the Loans Services Group. He discussed the highlights and lowlights of the team’s journey by sharing the hashtags of the group to emphasize the turning points of the team; #throwback, #debacle #shift, and #moveon.


Head of Loans Services Group Dong De Guzman welcomes the delegates.


“Exactly 3 years ago sometime in February of 2015, we resolved that the entire plan for the loans can be done. Fastrack to the 2nd year, 2017, that was our year. The first half of the year we were doing 300% vs. the previous year but, middle of the year, the DepEd MOA extension issue came out. Since then up to present the same issue remains. Despite that, we ended the year with 200% vs. our target,” says De Guzman.


PETNET President Larry Ocampo congratulated the awardees for their dedication and hard work.
PETNET President Larry Ocampo congratulated the awardees for their dedication and hard work.


There will only be one first and you are part of this first convention because you are performers. None of our initiatives will work without people like you who work to make it happen. The fact that you can adapt despite the challenges is fantastic.

– Lorenzo T. Ocampo, President, PETNET


LTO further shared that during a leadership forum he was asked how he keeps his team engaged in the changes that the company is undergoing, he then replied “I honestly don’t know how. I’m just glad I have a strong and engaged team around me.”

The event then celebrated the success of the salesforce by awarding the top performers for 2017.


List of Awardees


(Top 5 BSAs who were able to hit their target in the 4th Quarter of 2017, despite the challenges within the industry)


The G.E.M Awardees



5th Michael Doromal

from Negros Region

4th Reymar Rumias

from Ilocos Region

3rd Ben Gabalonso

Panay Region

2nd Luisito Ardaniel

from CAR

1st John Rey Rubido

from Panay Region



(Top BSAs who generated the most number of loans transacted in PERA HUB branches)

Loans Hub Champion LUISITO ARDANIEL from Cordillera Autonomous Region, Bangued, Abra branch with FLAs Nathaniel Villano and Rae Nadine Lumdang




from CALABARZON Region,  Boac Marinduque branch

FLA – Rina Largado
FLA – Joseph Rodolf Rey
FLA – Cristina Saguid

from Central Luzon Region  Sta Cruz Zambales branch

FLA – Jenemai Miraflor
FLA – Cherry Lozada

from Cordillera Autonomous Region, Bangued, Abra branch

FLA – Nathaniel Villano
FLA Rae Nadine Lumdang



(Top BSAs who contributed the most number of DepEd Salary Loans for the whole year of 2017)


Outstanding Sales Achievement Awardees



5th Ben Gabalonso

from Panay Region

4th Carlo Perez

from  Central Luzon

3rd Luisito Ardaniel

from Cordillera Autonomous Region

2nd John Rey Rubido

from Panay Region

1st Karen Palmon from Panay Region



(The Top Region Award recognizes the group with the most number of DepEd Salary Loans for the year 2017)

Top Region Award: CAR and Ilocos Region headed by their RSO Ms. Lilia Dumlao  with some of her BSAs: Luisito Ardaniel, Reymar Rumias, Marsha Eugenio, Mary Grace Lingan, Jaymar Vasquez, Joey Lisaca, and Lea Lupangco.


Runner Up National Capital Region

headed by their RSO Ms. Hope Dayaday  with some of her BSAs in attendance to this event:  Badeth Cabral, Jeda Dominguez, Evangeline Itulid, Robin Nhelson, and Anton Barcena

Top Region CAR & Ilocos Region

headed by their RSO Ms. Lilia Dumlao  with some of her BSAs: Luisito Ardaniel, Reymar Rumias, Marsha Eugenio, Mary Grace Lingan, Jaymar Vasquez, Joey Lisaca, and Lea Lupangco



President’s Advisory Council recognizes PERA HUB’s finest. This award shall be given every year to the Branch Sales Associates and Regional Sales Officers who have proven to be among the cream of the crop. Being the members of the President Advisory Council, they will have a prestigious responsibility of being part when creating products and services. Their views will be sought after to voice the experiences and views from the field.


PERA HUB’s Finest. The P.A.C Awardees.


BSA Luisito Ardaniel

from CAR’s Bangued, Abra

BSA John Rey Rubido

from Panay Region’s – Iloilo City

BSA Carlo Perez

from Central Luzon’s Sta Cruz, Zambales

RSO DepEd Lilia Dumlao

RSO from CAR and Ilocos Region

RSO DepEd Hope Dayaday

RSO from the National Capital Region

RSO Pension Marissa Sto. Domingo

from Ilocos Region’s Dagupan City


The event also revealed the location of the convention next year which is in Baguio.


Day 2

The second day of the convention provided a glimpse of what’s to come for the coming year wherein introduction of new products were shared with the team.

“As our way of strengthening our partnership, we thought about conducting this annual convention. We envision it to be an effective and dynamic platform for partners like us to have a productive exchange of ideas,” said Grace Roy, Sales Support Manager.

A business review of the 2017 performance was also discussed by Rey Revaula, Manager for Sales Planning and Bloom Esplana, Senior Manager for Sales Development.




More discussion followed with regards to the upcoming products and services to be introduced by the salesforce.

Bung Roa, Assistant Vice President of the Loans Services Group, discussed the Integrated Selling Program which the team will be rolling out this year.

“The Integrated Selling Program paves the way to sell more products to more customers. Our sales group is no longer limited to the niche market. We get to take advantage of our salesforce by getting them to sell other products and while giving them the opportunity to earn more. This will help them to widen their network reach,” said Bung.

To further beef up their selling skills and effectively manage the transition, Assistant Vice President for Human Resources Jun Roy, conducted a group dynamics session to help the team adapt and effectively conduct their new roles in the company.


WORKING AS ONE. Delegates participate in the group dynamics activities.


“We have a lot of things in the pipeline and it’s an exciting ride for this year. With this I encourage all of you to go the extra mile, empower one another, be more engaged with our customer and in the end the fruits of your labor will be your own success,” said Bloom.

Indeed, a “rara” for the salesforce goes a long way as they went back to their areas bringing new knowledge and renewed motivation to drive them to their goals.