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Pilmico and Digital Team hold first ever #DigiFair

Anna Carreon | July 14, 2017


Pilmico in partnership with Aboitiz Equity Ventures’ (AEV) Digital Management Team, held its first ever Digital Fair (#DigiFair) last July 7 in their Taguig corporate office.

Originally developed as a training module for Pilmico Partners, the Pilmico and AEV Digital Project team decided to transform it into a more engaging and interactive learning session for Partners so as to gain a more holistic understanding of Pilmico’s Digital Transformation journey.


Digifair 2


The #DigiFair required members to move around different booths to discover everything there is to know about the digital world; from digital basics and social media, to more advanced digital innovations such as virtual reality and facial recognition monitors for market research purposes. Digital partners such as: Microsoft Philippines, Calibr8 Systems, MDI, Amihan, Ink4Green Ads Co. Ltd., Senco Link Technologies Inc. and Megapixel Marketing And Events Services, Inc. were tapped for this event.


Digifair 4

Apart from its unique way of learning, the #DigiFair opened opportunities for partnerships between departments and suppliers, and at the same time allowed Partners to come up with new ideas for more efficient ways to do business through technology and digital tools.