Pilmico Foods Corporation, together with Aboitiz Foundation Inc. and in cooperation with the Department of Agriculture and the Department of Trade and Industry held the Mahalin Pagkaing Atin Food, Agri & Livelihood Expo caravan in Nabua, Camarines Sur recently.
Over 600 attendees flocked to the event composed mostly of farmers, existing & aspiring agri-entrepreneurs and baking enthusiasts.
Agriculture Undersecretary for Agribusiness and Marketing Ms. Bernadette Romulo-Puyat graced the event and emphasized the partnership between the Department of Agriculture and Aboitiz in promoting the welfare of farmers in the country. “We share your goal in promoting sustainable livelihood for our farmers,” USEC Berna stated.
AEV VP for Government and Corporate External Affairs Christopher Camba, Bernadette Romulo-Puyat, Senior Trade and Industry Development Specialist Edwin Pasahol, and OIC Consumer Division for DTI Naga City Jay Percival Ablan were also present to attend the one-day trade exposition.
The Macagang Business Center in Nabua served as the host for the one-day trade exposition, which offered attendees a chance to sample homegrown products, interact & engage with local exhibitors and at the same time, gain access to free seminars on proper livestock raising & management, baking, and micro-financing.
Apart from the free trainings, a turnover ceremony of livelihood kits was held for the 21 pre-screened beneficiaries from Camarines Sur. The livelihood assistance consisted of: 45 piglets (3 piglets per beneficiary) and 6 bakery starter kits. The livelihood package will enable beneficiaries to sustain their livelihoods through an easy-to-manage business with a quick return on investment, despite the threats of poverty, tragedy or conflict.
These donations are part of Pilmico’s Mahalin Pagkaing Atin program, a campaign introduced in 2014 that aims to promote sustainable entrepreneurship through promotion of local produce and instill a “pride of product, pride of place” mindset for both farmers and local consumers.
Nationwide, Pilmico has already donated a total of 838 piglets, 366 egg machines, 35 bakery starter livelilihood packages in 40 cities and 29 provinces.