Promoting biosecurity the practical way with #M3Time

Vic Altiche | July 1, 2019

With the outbreak of African Swine Fever in most parts of Asia, several groups, both public and private, are on high alert on the disease that can massively impact the hog industry in the Philippines.

For Pilmico, the food subsidiary of the Aboitiz Group, the solution comes in the form of prevention and accountability with #M3Time.  #M3Time is a campaign that centers on the importance of biosecurity and ultimately, promoting self-awareness to local farmers and informing them of what they can do to keep viruses like ASF out of their communities.


#M3Time streamlines proper biosecurity into three points (M3): Maglinis, Magtanong, Manigurado; each corresponding to the practical ways the local farmer can improve their biosecurity measures. 

To underline the objective of the campaign and to make sure that it reaches the right audience, Pilmico launched #M3Time through the Pilmico Agri, Food, and Livelihood Expo last June 14 to 15, 2019 at Bayawan, Negros Oriental. The training sessions and technical experts on-site provided attendees an avenue to learn and understand what the #M3time campaign is all about.


The goal of #M3Time is to embed the idea to local farmers that biosecurity doesn’t have to be expensive or labor-intensive; but instead, it’s practical, easy, and cost-effective. With the right knowledge and tools, they can be part of the solution and prevent the further spreading of harmful diseases to their farms and community.

– Norie Bermudez, COO, Pilmico Feeds


Aside from the expo, more than 100 farms across 9 barangays in Bayawan were given the #M3Time Checklist, a 10-step guide to ensure the strict implementation of biosecurity in backyard farms. Pilmico technical experts, vets, and specialists guided the farmers through the #M3Time checklist by visiting their farms, giving advice, and helping them accomplish the steps. 



The #M3Time seal of approval was given to the farms after the visit. Pilmico Animal Production Specialists will check up on these farms in the next few months to ensure that they maintain the strict biosecurity measures implemented in the #M3Time visit.

Launched in Bayawan, Negros Oriental, Pilmico plans to roll out the campaign alongside the Pilmico Agri, Food, and Livelihood Expo in two more locations in the Visayas and Mindanao area in the next two months. Aside from this, Pilmico’s ongoing farmer assistance program, Pulong Tulungan where Pilmico APSs personally visit backyard farms for consultation, will also serve as an avenue for #M3Time to be communicated.