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Rekindling the CitySavings culture at Capehan sa Bangko Year 4

Paula Ruelan | July 19, 2018

Regarded as one of the vital aspects of a thriving organization, the fourth year of City Savings Bank’s ‘Capehan sa Bangko’ last July 9 at City Sports Club, Cebu City focused on the organization’s culture amidst changing times.

The bank’s group heads, regional business and operations heads together with executive resource speakers gathered to discuss relevant matters which will lead to an opportunity to think bigger and bolder, to have a more positive attitude at work, and to lead with excellence.

FVP-Branch Operations Group Head Linda Flor Hortezano, in her opening remarks mentioned, “Just like any other home, a part of our culture is to treat each other as a family member. We meet and greet, bond, and reminisce over a cup of coffee. Today, we take a coffee break as we connect, relax and sustain our energy throughout the year amidst the business challenges.”

THRIVING IN AN EVOLVING ORGANIZATION: Member of the Board Romy Ronquillo speaks to the pool of CitySavings leaders on the importance of trust in an organization’s culture.
THRIVING IN AN EVOLVING ORGANIZATION: Member of the Board Romy Ronquillo speaks to the pool of CitySavings leaders on the importance of trust in an organization’s culture.

Culture Change: Thriving in an Evolving Organization

Member of the Board Romy Ronquillo recalled the various changes the Aboitiz Group underwent when it implemented Total Quality Management (TQM). “Culture can’t be static, it should be dynamic. Trust is very important to make everything work because there is no way a person would accept the seminars and changes we institutionalized if you don’t have the credibility.”

Ronquillo shared a conversation he had with former Aboitiz Equity Ventures President & CEO Jon Ramon Aboitiz: “You know, Jon, you said the word ‘trust’ 19 times in your speech.”

It’s such a vital word and it’s unfortunate that many times within our group and our company, trust is absent. Position and classification prevails. One does things because he is mandated. It’s like the difference between compliance and good governance. The latter simply makes one want to comply and not forced.

FROM THE WHAT TO THE WHY: EVP – Chief Operating Officer Levi Villanueva anchored his discussion on culture on the story “Who Moved My Cheese” by author Spencer Johnson.
FROM THE WHAT TO THE WHY: EVP – Chief Operating Officer Levi Villanueva anchored his discussion on culture on the story “Who Moved My Cheese” by author Spencer Johnson.

Culture Change: From the What to the Why

EVP – Chief Operating Officer Levi Villanueva centered his discussion on the story “Who Moved My Cheese” from the author Spencer Johnson.

Culture changes because people change.  When change happens you need to anticipate, monitor, adapt, and enjoy the change!  What you are afraid of isn’t as bad as you expect it to be.

OUR COMPETITIVE STRATEGY: President and CEO Eugene Acevedo focused on three key points: Culture, Courage and Collective Intelligence as he capped the series of talks during Capehan sa Bangko Year 4.
OUR COMPETITIVE STRATEGY: President and CEO Eugene Acevedo focused on three key points: Culture, Courage and Collective Intelligence as he capped the series of talks during ‘Capehan sa Bangko’ Year 4.

Culture at the Core of our Competitive Strategy

President and CEO Eugene Acevedo focused on three key points: Culture, Courage, and Collective Intelligence.

Culture is all about having a collective mind.  We have grown five times, but we continue to design our entire organization around the purpose of serving people of moderate means.  Technology has linked the organization in ways we’ve never seen before.  We can interact, cheaply, on a real time basis. Every CitySavings Banker can be linked to each other so that we can act more as a single group; a thousand bankers with a million connections. Instead of losing our souls to technology, I see it enabling ourselves to go back to our ‘Simple is Good’ culture roots.  The future is challenging, but the future is also exciting.  What is important is we remember who we are and what we stand for.

Acevedo also encouraged everyone to practice the three types of courage:  The courage to try, the courage to trust and the courage to tell.

In his closing remarks, Associate Legal Counsel Atty. Christian Cabahug summarized the takeaways with the acronym ‘CU-CHA-COU’ which stands for Culture, Change and Courage.  “Culture is the way things are. ‘We must go into the maze and look for new cheese if necessary’. Change is constant because people and situations change.  Courage is all about having the courage to try, the courage to trust one’s peers and the courage to tell what is on one’s mind to improve the organization.”