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Reputation Management Forum tackles creating shared value, next era of communication

 

With the unprecedented growth of the business, it is incumbent upon us to come up with a unifying communication strategy. So, we focus on the ability of communication to be a unifying force and relationship builder.

– Malou Marasigan, VP, Reputation Management, AEV

The Reputation Management Team held its first ever Reputation Management Forum, themed “The Next Era of Communication” at the F1 Hotel in BGC, Taguig City on March 30 and 31.

A full session was dedicated to learning the Creating Shared Value framework with the guidance of Jonathon Hanks, Founder and Managing Director of Incite, a global consulting firm at the forefront of developing shared value strategies for companies. The forum also covered topics on digital communication strategy, stakeholder engagement, risk and crisis communication in social media, and communicating shared value.

 

Integrated Communication

Junie del Mundo, Managing Director, EON Stakeholder Relations Group; Bong Osorio, PR and Communication Consultant; Yoly Crisanto, SVP for Corporate Communications, Globe Telecoms:

 

Content Captains and Stakeholder Relations

Lala Rimando, Managing Editor, Forbes Philippines; Budjette Tan, Executive Creative Director, McCann Worldwide Group; Archi Inlong, CEO, NPI Communication Consulting:

 

Communicating in the Digital Age

Mon Lizardo, Head of Digital Media, ABS-CBN; Sebastien Cuadron, Regional Director, Group M:

 

Creating Shared Value and Green Initiatives

Misha Rabat, Corporate Affairs Specialist, Nestle; Adel Tamano, VP for Public Affairs and Communications, Coca-Cola Philippines; Anda Bolinas, VP for Sustainability, Republic Cement and Building Materials: