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Start them young

Ariel Ting, alumnus and chairman of the Laguna Sino-Filipino Educational Foundation (LSEF), believes entrepreneurship is a key driver of the nation’s economy. Wanting to promote this value, especially among children and the youth, he opened a technical-vocational livelihood track at the school to teach young students the basics of running a baking business.

Upon the invitation of Pilmico’s Christopher Sobremonte (Regional Sales Manager for Feeds) and Charlie Santos (Territory Business Manager for Flour), Ariel and LSEF students took part in the Mahalin Pagkaing Atin Food and Livelihood Expo in Sta. Cruz, Laguna last November. They grabbed the opportunity to sell their baked products, which they made with Pilmico flour: cookies, crinkles, yema cashew tart, ube cake, and yema cake. It was a hit among attendees, almost selling out before the event finished.

Joining the expo highlighted the students’ entrepreneurial talent and allowed them to learn new baking techniques through the advanced baking demo by Chef Cynthia Durian, Pilmico Research & Training Bakery’s Technical Manager.  Consequently, Ariel is now one of Pilmico’s flour sub-dealers in South Luzon.