- Industry experts shared valuable insights on authentic storytelling and data management processes for sustainability reporting
- The joint workshop aimed to bring the participants to the same level of expertise in stakeholder engagement
The AEV Reputation Management Team held a joint forum for the Group’s sustainability stewards and Aboitiz Eyes storytellers at the F1 Hotel, BGC, Taguig City last May 13.
The morning session was dedicated to equipping Aboitiz Eyes correspondents with the necessary skills when it comes to effective story writing, while the afternoon session was designed for sustainability stewards who will benefit from a streamlined sustainability data management process in preparation for the plan to undergo assurance in 2017.
McCann Worldgroup Philippines AVP for Corporate Affairs Niña Terol talked about #WritingSociallySexyStories’, she emphasized insightful, relatable and lesson-filled stories as keys toward engagement. Terol also recognized the Aboitiz Group for exploring multimedia as seen in the launch of the new Aboitiz Eyes Digital.
AEV Corporate Branding and Communication Manager Merry GC de Miguel talked about how consistent storytelling is essential to branding. “It’s not longer about what you want people to think about you – but what you really do,” she said. De Miguel also gave practical tips on how to use photos and other media in taking audiences to the center of the story.
The afternoon session featured University of Asia and the Pacific’s Center for Social Responsibility Executive Director Colin Hubo who discussed the importance of independent and external assurances in sustainability reporting and ended with University of the Philippines professor Nanette Dungo Ph.D. talking about implementation, monitoring and impact evaluation processes to determine the extent to which the sustainability targets are being achieved.
“As with any communication that inspires and motivates, it begins with the storyteller’s own connection to the story. As we say in stakeholder relations — we aim to create win-win relationships with our stakeholders. We achieve this connection when we believe in our purpose as storytellers of the Aboitiz BetterWorld. ”
— Malou Marasigan, VP for Reputation Management, AEV