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UREKA powers APEC MSME Marketplace sign-up day

The UREKA Forum – Union Bank of the Philippines’ flagship corporate social responsibility project that ushers in small businessmen into e-commerce, embarked anew on an initiative with the government through a recent workshop on various programs that will help micro, small and medium enterprises (MSMEs) to access new markets.

UREKA – through its consortium partners – powered the APEC MSME Marketplace Sign-up Day organized by the Bureau of Small and Medium Enterprise Development – an attached agency of the Department of Trade and Industry – and its private partners, which aims to facilitate market access of MSMEs by understanding the challenges that they encounter in the course of their business and finding out ways to address these issues.

Held at the Commerce and Industry Plaza in Fort Bonifacio, Taguig City last week, the workshop served as a venue for forming partnerships with business communities and is seen to help MSMEs access and capitalize on growth market opportunities in both local and international markets.

Meanwhile, new markets eyed are the Philippine-led project called the Asia-Pacific Economic Cooperation (APEC) MSME Marketplace, an online platform that is expected to promote trade and internationalization of MSMEs in the region, and which will be launched at the APEC Small and Medium Enterprise Ministerial meeting scheduled this week in Ho Chi Minh City in Vietnam.

The UREKA Forum helps small entrepreneurs expand their businesses from solely brick-and-mortar by going online and thus become brick-and-click.

“Through the UREKA Forum, UnionBank is promoting the idea of inclusive innovation,” said UnionBank Vice President and UREKA executive director James Ileto.

UREKA consortium partners include Air21, AMTI, DragonPay, PLDT, Shopinas, Esquire Financing, Facebook, Microsoft, Taxumo, Panahon TV, DTI, DICT.