Josa Salazar | April 25, 2018
Weather Solutions has partnered with the ABS-CBN News Channel (ANC) to enable the Filipino cable television network to utilize specialized weather data from the Aboitiz Group’s social enterprise in its daily weather reports.
Hyperlocal weather information from Weather Solutions will soon be utilized for all weather reports on and by ANC. The news organization’s staff will also receive training on basic weather knowledge and given access to highly accurate weather data and special meteorological reports.
We want Filipinos to be #WeatherWiser. We want them to incorporate weather in their daily lives and decision making – from the way they choose the clothes they wear and for the businesses, in terms of how they operate and how they use weather forecast in terms of their business operations.
–Jojo Marasigan, President, Weather Solutions
While Weather Solutions has embarked on a partnership with ANC, Marasigan says they are still looking forward to linking their weather services to other media agencies all over the country. SMA also believes the new partnership will broaden the reach that both Weather Solutions and WeatherPhilippines have.
This partnership with media is the frontrunner of the effort for Weather Solutions and WeatherPhilippines to become the primary source of weather news. So the role that we see ANC playing here is to spread information.
–Sabin M. Aboitiz, Chief Operating Officer, AEV
Currently, Weather Solutions has several initiatives in the pipeline aimed at addressing the weather needs and fill in information gaps of business and communities. “In the coming years, we would like for this partnership to be fruitful and to traverse from data sharing into more meaningful engagements that will help in advancing business and communities,” Marasigan added.
The broadcast news media relies on the accuracy of weather information in order to deliver its primary function especially in times of weather-related disasters or before a severe weather system affects an area.