Jam Salazar | Jan. 29, 2018
Last December, WeatherPhilippines conducted its flagship training program for members of the ABS-CBN News Channel (ANC). The training was conducted to develop closer engagement between WeatherPhilippines and the media.
ANC’s production staff attended back-to-back sessions of Weather101 and Tropical Cyclone 101, led by WeatherPhilippines’ Senior Meteorologist Michael Padua and General Manager Dave Valeriano. The training audience involved production, design, and creative staff, researchers, and writers.
“We are really excited about this engagement. ANC’s wide reach in the country will help in significantly boosting our efforts to promote our advocacy of a #WeatherWiser Philippines. We look forward to working closely with ANC in developing informative, interesting, and relevant weather-related content that will help us in advancing both businesses and communities.”
-Dave Valeriano, General Manager, WeatherPhilippines
The engagement seeks to deliver timely and reliable weather content to a wider group of audience, leveraging on ANC’s wide network of viewers and subscribers.