Aboitiz Foundation gathered 80 CSR practitioners from across the Group for its year-end CSR Forum last November 23. The forum elaborated on Aboitiz Foundation’s Strategic Pillars of Program Development, Stakeholder Engagement, and Capability Building.
2016 CSR Strategic Pillars and Strategy
Susan Valdez, President, Aboitiz Foundation
• Focus on the social impact of our CSR programs on the lives of our beneficiaries and the positive changes that happened as a result.
• Embed CSR and sustainability into our organizational culture as both can have a material effect on our company’s risk profile, performance potential, and reputation, and hence have a financial impact on our performance.
• Create bigger impact through collective action. Move into bigger partnerships with public and private sectors.
• Actively engage stakeholders through effective communications and campaigns.
• Build internal competency through better people, systems, and processes.
• Evolve to CSR 3.0, which is to Create Shared Value. This means generating value for business and society by addressing societal needs as a core part of strategy.
Sustainable Development Goals (SDGs)
Titon Mitra, Country Director, United Nations Development Program (UNDP)
• The top 5 issues for Filipinos according to UNDP survey: good education, healthcare, affordable & nutritious food, better job opportunities, and honest and responsible government. The Aboitiz Foundation is able to contribute in 4 out of these 5 issues.
• The newly launched 17 Sustainable Development Goals (SDGs) have 169 indicators. Each indicator will have a set of targets that will be launched in March 2016. Next step is to identify which of the 17 SDGs the Aboitiz Group can help address.
• One of UNDP’s deliverables is to establish a knowledge hub, which will house the best practices of the private sectors.
Aboitiz BUs’ CSR Scorecards
Sonny Carpio, COO, Aboitiz Foundation
• Project implementation status per BU: As of November 23, 24% or 71 of the 297 projects have been turned over while 43% or 127 are ongoing. The remaining 33% or 99 have yet to be started.
• Early approval of projects and integrating CSR planning into BU strategic planning results to earlier implementation of projects.
• Following BIR ruling, funds allocated for this year should be spent during the year.
• Further improve the monitoring process by automating project status in MoSys.
Achieving CSR 2.0
Danny Cerence, AVP, Aboitiz Foundation
• Careful planning is needed to develop projects that address parameters for CSR 2.0
• Examples of CSR 2.0 projects:
• Davao Light’s Project e.Lab is a training and assessment facility for the Electrical Installation and Maintenance (EIM) course where trainees become certified electricians. The plan is to have the course accredited by TESDA and help them obtain NC-II certification, which will increase employability.
Sonny Carpio, EVP and COO, Aboitiz Foundation
• 10 flagship projects were identified. These include: TecVoc High Schools, Special Science Elementary Schools, Purposive College Scholarship, Rewiring of classrooms, Mahalin Pagkaing Atin, Micro-finance for livelihood projects in partnership with CARD, Tree planting (A-Park), Race to reduce (R2R), Water project (PBSP Water Alliance), Disaster risk reduction & preparedness.
• Social impact KPIs will be tracked yearon- year; results will be used to evaluate program effectiveness, communication/ storytelling and engagement.
• KPIs include employment after graduation, increase of households benefited, increase in income (year-on-year).
Communications and Campaign
Judd Salas, AVP, Corporate Branding and Communication
• Tell our CSR story through clear and consistent messaging using all possible communication channels.
• Storytelling has to be engaging, using “infotainment” style.
Jennifer Sabianan, Enterprise Development Manager, Aboitiz Foundation
• We are finalizing the last steps in sealing the CARD Inc., partnership. With CARD’s technical competency and network, the enterprise development program will have wider coverage and bigger impact.
• CARD has a track record of 99% collection efficiency and we can learn from their best practices.
Karen Sangco, Administrative Manager and Riza Madrid, Accounting Manager
• Key processes were discussed: Donations & CSR Allocation, Project Management Cycle, Documentation Requirements, Request for Fund Releases/Reimbursements.
• Processes need to be documented, continually improved for better coordination among BUs. • Enhance MoSys functionalities to include on-line project proposal and automated report generation.