AI is no longer a futuristic concept—it’s here, and it’s redefining how we operate, engage, and innovate. At the Aboitiz Group, our AI-powered avatars are taking center stage, leveraging state-of-the-art algorithms in speech recognition, reasoning, voice synthesis, and facial animation. By responding to cues in real-time and autonomously gathering insights, these avatars are transforming how we connect with audiences and deliver impactful experiences, spearheading our journey as the Philippines’ first Techglomerate.

Revolutionizing Customer Experiences: Elsie at the UnionBank Mercury Card Launch

In October, attendees of UnionBank’s partnership event with Mercury Drug at the Grand Hyatt BGC were greeted by a unique assistant: Elsie, our AI avatar. Dressed in a custom Nike X UBP X Mercury shirt, Elsie demonstrated how technology can deliver a seamless and interactive customer experience.

• Engagement Highlights:
  Elsie answered a wide range of questions—program schedules, event details, and even specifics about the Health and Wellness Card being launched. Guests, ranging from executives to celebrities, were impressed by her depth of knowledge and human-like interaction.
• Why It Matters:
  Elsie elevated the event beyond the ordinary, positioning AI not just as a novelty but as a reliable and value-adding assistant. "Elsie’s presence brought a seamless and engaging element to our launch," said Jerrica Pastor, UnionBank Co-Brands Product Manager. "She reflects our commitment to pushing boundaries and reimagining customer service excellence."
  

Driving Transformation Through Innovation: MirAI at the Heart of AP TBG’s Rebranding

In October, AboitizPower Thermal unveiled its rebranding to the Transition Business Group (TBG), emphasizing innovation and sustainability as key pillars of its transformation. Enter MirAI, an AI avatar designed to represent TBG’s future-focused aspirations. Derived from the Japanese word 'Mirai,' meaning 'future,' the avatar embodied TBG’s vision of leading a “Just Transition” toward cleaner technologies while fueling economic growth.

• Engagement Highlights:

At the AP TBG LeadCon on October 23 at Sheraton Manila, MirAI co-hosted a segment with Chief Engineering and Projects Officer Don Paulino, seamlessly delivering clarity, energy, and thoughtful insights. When posed with an impromptu technical question, MirAI’s response sparked discussions on AI’s potential to enhance processes. The momentum continued at the November 8 Team Member Reload event, where MirAI engaged employees and inspired conversations about AI’s role in driving TBG’s sustainable energy vision.

• Why It Matters:

MirAI showcased the transformative potential of AI, positioning it as a tool for innovation and collaboration. "MirAI was more than a co-host—he was a symbol of what’s possible when innovation meets ambition," said Cyrill General, AP TBG AVP for Innovation and Business Process Management. "His ability to engage meaningfully with our team, adding insight and value, reflects the kind of transformation we’re embarking on."

Enriching Strategic Decisions: Elsie at the AEV Strategy Open House

By late November, Elsie embraced a new role as a specialist in healthcare at the AEV Strategy Open House, supporting the Corporate Strategy Team’s presentation of emerging sectors at the Fort Shangri-La in BGC.

• Engagement Highlights:
  Elsie was designed to provide accurate and in-depth responses to questions from directors and leaders, addressing topics from industry trends to strategic implications. Her AI-driven insights enriched discussions and underscored technology’s ability to empower critical decision-making.
• Why It Matters:
  "Having Elsie at the Open House engaged our leaders," said Gabrielle, AEV AVP for Corporate Strategy. "Her ability to deliver on-demand information and synthesize ideas demonstrates how AI can complement and optimize decision-making." Elsie’s role showcased the potential of AI as a strategic partner, helping leaders navigate complexities and shape the future of business.
  

A bold future with AI

Building on these successes, other business units have been inspired to explore AI integration, creating a ripple effect across the Group and driving broader adoption. These initiatives exemplify the transformative potential of AI—not just as a tool for efficiency, but as a driver of innovation and strategic advantage.

As we move into 2025, our AI avatars stand as a testament to the power of technology to redefine customer engagement and business operations. They underscore our commitment to advancing our Techglomerate vision, leveraging digital and data capabilities to create value and enhance experiences.