In the third leg of the Aboitiz GT Culture Pillar's GT Hackathon in collaboration with Google, Aboitiz team members from CitySavings (and its affiliates Bangko Kabayan, and Petnet) took a transformative two-day workshop to harness their innovative potential and enhance their customer-centric approach to problem-solving.

The GT Hackathon has consistently emerged as a dynamic catalyst for the Great Transformation by sharpening the skills and capabilities of our A-People. This particular workshop offered a unique opportunity for participants to hit the pause button and contemplate the future of customer experience (CX) in the era of digital transformation.

It serves as a prime example of how embracing innovation with a customer-first mindset can not only drive positive change but also align organizations with the rapidly approaching future. This is precisely how CSB’s Gaile Calimbahin thinks like a customer, bridging the gap between innovative thinking and customer-centricity in our pursuit of GT2025.

The leadership of CitySavings is always supportive of various activities promoting innovation, thinking from a customer perspective, and the like. Much like everyone else, I was encouraged to join by my superior who thought it would be good for me. As such, I went into the activity hoping to learn something new to take back to the bank.

Interacting with Appsheet are the strengths of an app in the context of improving customer experience versus other modes of service. Specifically, we gain the most value from the use of apps in simple repetitive transactions and by turning these processes digital we save man hours, gain data in a more efficient way, and make our services more accessible to our customers.

An insight for myself and the team which was brought to our attention by our CEO Sir Larry was the importance of always thinking about the customer. The value of innovation isn’t about the shiny new tech or a medal at the end of the year for being the techiest company (although it would be a nice-to-have), it’s the way we use innovation to help the customer.

From Problem to Solution: VENTMO as the All-in-One Complaints Tracker

We were fortunate enough to work with individuals from various departments of the company and this allowed us to identify a shared problem and craft a universally accessible solution. To capture the mass market, it’s vital to identify with a diverse group of customers to provide a service that applies to the mass market. This was the line of thinking that led us to choose VENTMO out of our group’s idea pool. Customer feedbacking mechanisms are a necessity for all businesses, not just banking and finance. The true impact comes from how the information is used.

There is no such thing as a perfect product or perfect service.

There’s always a way to make things better, faster, more efficient. A key concept of innovation is identifying parts of a product or service that are flawed and customer feedback is essential to that. In that sense, an app like VENTMO acts as a source of inspiration for innovation which is vital as we aim to actively contribute to the Aboitiz Group’s transformation journey.

How are you making positive changes for yourself or for others in the Great Transformation? Click this LINK or scan the QR code below to inspire A-People with your story!