Aboitiz Family & Firm Educational Series
INSIDE COCA-COLA: A CEO’s Life Story of Building the World’s Most Popular Brand
By Neville Isdell with David Beasley
Enrique Aboitiz Mendieta
There is an interesting trip down memory lane when Isdell (co-author) was in the Philippines. He feels the Philippine experience made him. His observations of our culture might ring.
