Project Pink, a breast cancer awareness program of City Savings Bank (CitySavings), the thrift arm of Aboitiz-led Union Bank of the Philippines (UnionBank), recently completed 24 sessions with more than 3,000 participants in 2023. The program runs, alongside two impactful medical missions in collaboration with the Ramon Aboitiz Foundation Inc. – Eduardo J. Aboitiz Cancer Center (RAFI-EJACC) was also implemented this year.
In a strategic partnership with RAFI-EJACC, a leading non-profit organization committed to providing healthcare services to underserved communities, CitySavings, through its Project Pink program mobilized two medical missions that included free breast check-ups and pap smear screenings. These initiatives aim to raise awareness, provide essential healthcare services, and contribute to the well-being of communities in need.
This corporate social responsibility (CSR) program has empowered communities by providing a better understanding of breast cancer such as prevention measures, early detection, and cancer management. Project Pink also highlighted risk factors encouraging the participants to make informed lifestyle choices for their health and well-being.
On her win against this life hurdle:
Cancer is not a death sentence, it is only a word. A word that everyone needs to be aware of. The advocacy of CitySavings and RAFI-EJACC is relevant to my community and I look forward to seeing them continue this program to encourage more women to be brave. I’m thankful to be here and share my story.
– Edel Mantos, Teacher, DepEd Danao
Access to healthcare services and information campaigns demonstrates CitySavings’ commitment to elevating the lives of the communities it serves in partnership with organizations that share the same vision and mission as RAFI-EJACC.
PR by: Bey de Castro
