Principles of Persuasion (POP)is a powerful interactive workshop that is based on more than 70 years of extensive research on the psychology of persuasion and influence. The book “Influence – Science and Practice” by Dr. Robert Cialdini (acknowledged “godfather of influence”) is a NY Times best seller and has been translated to 30 languages and sold over 2 million copies.
The Aboitiz Group recently held its first virtual POP training for 26 leaders from across SBUs. Over the course of 3 days, from May 10 to 12, the leaders covered the 6 Principles of Persuasion through a series of interactive lectures, breakout sessions, and in-depth discussions on case studies and real-world applications.
This was my most engaging workshop yet. I learned how to persuade in theory and in practice, through the workshop and group case studies. I will become a POP role model and advocate. Thank you very much POP!
– Camille Aquino, AVP Strategy, AEV
The session was facilitated by Adrian Chong, a Cialdini Method Certified Trainer who was personally mentored and trained by Dr. Robert Cialdini.
It is my opinion that as things get more and more competitive in all fronts, and as regulation tightens everywhere, the ability to persuade will be an important competency. Robert Cialdini has taught at the Kennedy School of Government at Harvard. I have read his books, Influence, and Pre-suasion. Doing this workshop can make a world of difference to us.
– Endika Aboitiz, Chairman of the Board, AEV
Whether taken in-person or virtual, POP continues to be a critical workshop that aims to deliver an impactful learning experience. Aldo Ramos, AboitizPower Oil BU COO, particularly appreciates how POP helps by providing “a framework and structure to the practices [they] have been employing over the years.” He believes the learnings from the POP training are an asset in improving persuasion capabilities of A-People.
In 2019, the Principles of Persuasion workshop was introduced to Aboitiz Group executives. This year, it will continue to be on the virtual platform to equip more leaders with knowledge on the science of influence and with the skills for the ultimate psychological advantage. The next batch of leaders will go through the virtual POP in August 2021.
For more information on the Principles of Persuasion Workshop, please get in touch with Mariel Dueñas or Crisia Llante of the Aboitiz Academy.
