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New President to transform UnionBank for digital economy

  • Edwin R. Bautista’s leadership is expected to usher the Bank into a financial technology company with superior capabilities and strong partnerships.
  • To his team members, Edwin embodies the Bank’s value of Magis, that is to do more, do better, and do greater, without forgetting to focus on Ubuntu which is the spirit of community.

Edwin R. Bautista officially took over as UnionBank President and Chief Operating Officer last January 1, 2016, after years of serving as Senior Executive Vice President. He replaced former President Victor B. Valdepenas who retired in December 2015.

Before assuming his role, Bautista had successful assignments as head of UnionBank’s Credit Card, Retail Banking, Auto/Mortgage, Transaction Banking, Digital Banking and Corporate Product Banking. He is also the Bank’s Marketing Director.

“My mission is to transform the Bank for digital economy. This is the biggest challenge we need to overcome but I am confident because the organization is so gung-ho in making sure this happens,” he said.

He also vowed to maintain UnionBank’s leadership in the area of smart banking, particularly in the arenas of innovation, customer delight, and value-for-money through the creative application of dedication and expertise.

THE MAN BEHIND THE BOSS

Among UnionBank team members, Edwin is fondly called “Boss”. He is known to have trained many of the Bank’s current leaders who have had the chance to work under his watch.

“Edwin has taught me the power of good storytelling and how to make a dull and boring subject matter come to life. It’s an honor to be part of the next chapter in his story.”
Anna Aboitiz-Delgado, Credit Cards Business Head

“His questioning is always direct and may be pointed but there is always an insight to be learned.”
Ramon Duarte, Corporate Project Management Group Head

“His questioning is always direct and may be pointed but there is always an insight to be learned.”
Ramon Duarte, Corporate Project Management Group Head

“He is an avid sportsman who likes to reminisce about the 70s and the 80s.”
Cholo Cayanga, Commercial Banking Group Had and UnionBank Golf Team Captain

“With him, you always have to give your best because you can be sure he always does. That’s just how he is — he brings out the best in the people who get the privilege of working with him.”
Juancho Calayan, Credit Cards Business Product Manager