Last Friday, UBX highlighted its crucial role in the Aboitiz Group’s GT2025 vision to become the Philippines’ first techglomerate. UBX, a wholly-owned subsidiary of Union Bank of the Philippines, focuses on leading digital transformation and providing open finance solutions for businesses, financial institutions, and government agencies.
During the visit to the UBX Headquarters, Michelle Rubio, GT Culture Pillar Lead and Chief Human Resources Officer at UnionBank, along with Dea Frankó-Csuba, Vice President for Transformation at Aboitiz Equity Ventures (AEV), emphasized the essential elements of the Great Transformation vision and the necessary cultural shifts. Rubio, a staunch supporter of internal synergy, stated, “I’m a great advocate of ‘love your own.’ And I hope we all get there, with the right consciousness to intentionally love our own brands.”
The visit included an insightful panel discussion alongside UBX Global CTO Mario Domingo, who shared his perspective on organizational agility and resilience. “What we bring to the Group is: how to build agile systems that are resilient and high-performance. We can be agile but at the same time, we can be resilient. But remember, resiliency is not just about systems, it’s also personal. It’s our ability to bounce forward as a team,” Domingo explained.
Meanwhile, AEV’s VP for Transformation, Dea Frankó-Csuba elaborated on the ongoing nature of transformation: “Transformation is not an end-destination but an evolution of us growing and figuring out how to deliver value to our customers.”
Adding to the discussion, John Januszczak, President and CEO of UBX, highlighted the company’s forward-thinking ethos. “UBX is relatively young, and as a startup, we have a bias for looking forward. We have evolved into an entity that literally sells transformation to others. UBX is in a unique position to make an impact on the Great Transformation,” he remarked.
Through these insights, the panel not only shared how the GT2025 vision is shaping up within the organization but also highlighted UBX’s critical role in turning this ambitious vision into reality.
