UnionBank Chief Marketing and Experience Officer Albert Cuadrante has been named one of the Asia Pacific Tambuli Awards’ Chief Marketing Officers of the Decade. The recognition was conferred during the awards ceremony on June 5 at Grand Hyatt Manila, honoring marketing leaders who have demonstrated sustained impact and a purpose-driven vision over the past decade.
In a congratulatory post on its official LinkedIn page, UnionBank described the award as “a testament to his exceptional ability to champion brands that drive progress while remaining deeply rooted in core values and societal good.”
Cuadrante credits the people he has worked with throughout his career, particularly his fellow UnionBankers.
“I am humbled and honored to be part of Asia Pacific Tambuli’s ‘CMO of the Decade’ recognition and to share the stage with esteemed friends and industry colleagues who share the same core belief that, as marketers, we build brands to ultimately uplift lives.”
With more than 30 years of experience in digital commerce, brand management, and marketing, Cuadrante has helped shape UnionBank’s customer-first transformation since joining the bank in 2021. He has led initiatives to strengthen customer experience, expand support for small and medium enterprises (SMEs), and advance the bank’s digital strategy.
He also helped strengthen collaboration between UnionBank’s Marketing Group and its Data Science and Artificial Intelligence Center of Excellence, enabling deeper customer insights and more personalized banking experiences.
Leveraging decades of marketing and digital transformation expertise, Cuadrante has helped deliver globally recognized, award-winning customer experiences spanning digital account opening, client onboarding, product innovation, and co-branded credit solutions. These efforts have contributed to major industry recognitions for the bank, including Marketing Team of the Year at the MARKETECH APAC Awards 2024, Marketing Company of the Year at the 2024 Agora Awards, and multiple international honors for innovation in digital banking.
The latest distinction adds to an already distinguished career. Cuadrante previously received the 2013 Asia Pacific Tambuli Chief Marketing Officer of the Year award, was named one of the 2022 10 Most Inspiring CMOs by C Level Focus, one of the 2023 Top 10 CMOs in the Philippines by CEO Insights Asia, and 2024 Chief Marketing Officer of the Year by MARKETECH APAC.