by David Daryanani
The Challenge
The Palarong Pambansa, an annual athletic competition organized by the Department of Education, serves as a grand stage for student-athletes from across the Philippines to showcase their talents. The event brings together young athletes from various regions annually, fostering camaraderie and sportsmanship.
When Cebu City was chosen as the host municipality for the 2024 Palarong Pambansa, there was a strong desire to elevate the overall experience for participants and spectators.
The challenge in previous editions of the Palarong Pambansa was disseminating timely and accurate information. Keeping athletes, coaches, and spectators informed about game schedules, venue changes, and other essential details proved difficult. Traditional methods of communication, such as the event website and social media platforms, are often needed to provide real-time updates and user-friendly access to information.
To address these challenges and enhance the overall Palarong Pambansa experience, Aboitiz Power and UBX developed a solution: the Palarong Pambansa app. This innovative app provided users with real-time updates, interactive maps, live streaming capabilities, and other essential features, revolutionizing how the Palarong Pambansa was experienced.
How did UBX do it?
UBX Philippines, with Aboitiz Power and the Cebu Local Government Unit, recognized the need for a more efficient and accessible platform for the annual Palarong Pambansa. These organizations collaborated to develop a solution for these issues. In a testament to their dedication and combined expertise, the partnership successfully launched the first-ever Palarong Pambansa app within an astonishing one-month timeframe.
What does this mean?
The Palarong Pambansa app addressed athletes, coaches, and spectators’ common frustrations during events. It became a one-stop shop by consolidating essential information, eliminating the need to check multiple sources. Users could find updated game schedules, venue details, and a directory of live streams of their favorite matches- allowing users to follow their favorite teams and athletes effortlessly.
Moreover, information about the latest medal counts was also provided, allowing users to follow their team’s performance. To enhance the overall experience, the app also included a comprehensive guide to Cebu City, featuring popular tourist attractions and emergency healthcare services, transforming the event into a holistic exploration of the host city beyond the sporting events.
