EMA’s Reading List July 2026

• Bonfire of the Murdochs: How the Epic Fight to Control the Last Great Media Dynasty Broke a Family –– and the World by Gabriel Sherman

This is a unique family saga that has so much to teach as much as it is very entertaining. A movie or TV show has to be forthcoming.

• Project Maven: A Marine Colonel, His Team, and the Dawn of AI Warfare by Katrina Manson

If you read the book I sent of Palantir and this book, you will see that AI has been out there being used by the better for some time. ChatGPT brought attention to all for this move to common cum popular use. The message is that we all very behind.

• The Intimate Animal: The Science of Sex, Fidelity, and Why We Live and Die for Love by Justin R. Garcia, PhD

Live and die for love? Quite interesting for all.

• The General’s Women by Susan Wittig Albert

It is fiction with poetic license. It is light and entertaining.

• Noli Me Tangere by Jose Rizal
• El Filibusterismo by Jose Rizal

I ran into these books by chance at Amazon so I re-read them after 60 years. Out of curiosity, I asked myself if things had changed and what the roots of our culture that we think we see evolving are. You might be in the familiar. Our roots are deeper than one would hope.

• Stolen Focus: Why You Can’t Pay Attention–and How to Think Deeply Again by Johann Hari

We think we can multitask. He thinks differently. The cost of no focusing, of being distracted. Well worth reading.

• 7 Powers: The Foundations of Business Strategy by Hamilton Helmer
• The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business by Rita Gunther McGrath

How are we going to be impossible to beat? Why does our customer choose us first, continually, persistently? If not, why not? Why does he pay us more? Or not? How can we be impossible to beat? By being the best at what we do.