DISCOVER THE VISAYAS, #FLYVIACEBU. A Memorandum of Understanding (MOU) was signed last October 23, 2026 between the Department of Tourism (DOT), the Philippine Chamber of Commerce and Industry (PCCI) (through the Visayas Island-Chambers Tourism Alliance or VITA), and the Mactan-Cebu International Airport (MCIA) for Discover The Visayas, #FlyViaCebu, encouraging travelers to discover more of the region, with Cebu serving as a central gateway to multi-island travel. Signing the MOU at MCIA were (seated, from left) MCIA General Manager Ricia Vinelli O. Montejo, PCCI President Ferdinand A. Ferrer, and DOT Undersecretary for Tourism Development Planning Stanley K. Ng.
Witnesses were (standing, from left) Aboitiz InfraCapital (AIC) First Vice President & Head of Corporate Affairs Christopher M. Camba, AIC Airports Head of Tourism Destination Marketing Blessie Cruz, VITA Chairman and Lapu-Lapu Chamber of Commerce President Anthony Noel, Lapu-Lapu City Mayor Cindi K. Chan, PCCI Area Vice President for Visayas Jobert Peñaflorida, PCCI Central Visayas Regional Governor Felix Taguiam, and DOT-7 Regional Director Gelena Asis-Dimpas.
LAPU-LAPU CITY, CEBU — Flying via Cebu can be the start of a bigger Visayas journey, connecting travelers to more islands, experiences and destinations within one trip.
The Discover the Visayas, #FlyViaCebu campaign brings together the Department of Tourism (DOT), Mactan-Cebu International Airport (MCIA), and the Visayas Island-Chamber Tourism Alliance (VITA) to encourage travelers to discover more of the region, with Cebu serving as a gateway to multi-island travel.
A Memorandum of Understanding launching the campaign was signed by the DOT, PCCI, and MCIA last October 23, 2026 at MCIA.
Built around the promise “One Gateway. More Islands.”, the campaign initially brings together Lapu-Lapu, Panglao, Boracay, Siquijor, Guimaras and Biliran, showing travelers how they can go beyond a single destination and experience more of the Visayas.
Discover the Visayas, #FlyViaCebu brings these possibilities together with practical travel information to help visitors see where they can go next and plan a journey that works for them.
VITA’s participating chambers include PCCI (Philippine Chamber of Commerce and Industry), Boracay, Guimaras Island Chamber of Commerce and Industry, Lapu-Lapu Chamber of Commerce and Industry, PCCI Panglao, Biliran Chamber of Commerce and Industry, and Siquijor Chamber of Commerce and Industry.
One gateway to more island experiences
MCIA serves as the campaign’s principal gateway, connecting international and domestic travelers arriving in Cebu with onward air, sea, and land travel throughout the Visayas.
For travelers continuing by air, CEB Connects, MCIA’s passenger transfer service, makes connecting to and from MCIA’s 28 domestic and 13 international destinations more convenient.
Passengers can make domestic-to-domestic connections (with a minimum connection time of 35 minutes, while domestic-to-international and international-to-domestic connections have a minimum connection time of 60 minutes. Baggage is automatically transferred to the connecting flight, removing the need to reclaim and re-check bags during the layover.
From there, the journey can lead to more discoveries.
Travelers can Live the Island Life in Lapu-Lapu, where beaches, marine experiences and the city’s history are all within reach. They can continue to Panglao for white-sand beaches, diving and marine adventures, or head to Boracay for its iconic shores, island activities and vibrant dining and nightlife.
Those looking for a different pace can experience the waterfalls, beaches and traditions of Siquijor, discover the mangoes, landscapes and local character of Guimaras, or venture east to Biliran for waterfalls, island escapes and nature-based adventures.
Together, the destinations show how varied a Visayas trip can be—and how adding another island can bring an entirely different experience to the same journey.
The campaign has also partnered with Trip.com and Klook to make the next steps easier. Travelers can access flights and hotels through Trip.com, and find activities and experiences through Klook, including available partner deals and offers.